Marketing and Advertising – 4 Lessons I’ve Learned Running a Business
Marketing is a challenge for every business owner. If you’re struggling with marketing, here are four lessons I’ve learned over the last couple of years.

Marketing and Advertising – 4 Lessons I’ve Learned Running a Business

Marketing and advertising are a challenge for every business owner. I’m not an expert on either of those topics, but one of our viewers asked us to talk about them. Twenty years in the Air Force prepared me well for leading others and running a business, but it didn’t really prepare me at all for the marketing and advertising aspects of business. I experienced a really big learning curve with marketing and sales. Even now, I have to spend a lot of time and effort on marketing. I often ask others for help with marketing now and then. If you’re struggling with marketing, here are four lessons I’ve learned over the last couple of years.

Marketing Lesson #1 – It’s About Your Customers, Not You

Most importantly, it’s got to be about your customers’ needs, not yours. This means talking to your customers your and understanding what their pain points are. You also need to figure out who your ideal customer is. Don’t try to market to everyone. Identify that ideal customer and what their needs are. Help make their lives better with your services. Don’t just give them you want to give and take their money.

Marketing Lesson #2 – Make connections, Not Pitches

This is a hard one for me. When I first meet someone I want to tell them all about my company and all the great things we have to offer. That’s not what everyone wants to hear, especially the first time you’re talking to them. Take some time to make a connection and get to know them a little bit. Let them get to know you and let it grow organically. You can have the discussion of what you have to offer later. This is a great time to pulse them about what their needs pain points are. It’s got to be about meeting their needs not about what you want to offer them.

Marketing Lesson #3 – Use Multiple Channels

It’s not enough to only be in one place.  You can’t just to go to some networking events each month or just use social media. You’ve got to go meet your clients where they’re at, wherever that is. That may mean a using mix of social media, in-person networking, cold calling, cold emailing or even print advertising. Meeting people where they’re at means more than just going to the locations where they’re at or being advertised in the publications they read. It means recognizing that they might not be ready to buy as soon as they see our advertisement. We’ve got to recognize where they’re at and build that relationship. Meet them where they are in their cycle of being ready to buy, not where we want them to be

Marketing Lesson #4 – Put the Time In

For effective marketing and advertising, you’ve got to put the time and effort in. Engage with your potential clients on social media. Go to networking events or meet them in their offices. You can’t just put a little bit of effort in and hope they’ll come to you. You’ve got to get out there and continue to engage with them. Follow up is critical because not everyone is ready to buy the first time you talk to them. That doesn’t mean they’re not interested but you do need to follow-up with them. Engage with your audience on social media and customize your posts for each platform. You’re going to make a post on Twitter differently from a post you make on Facebook. Make sure you’re putting the time in engaging with people and customizing your advertising and marketing messages for the right platform and the right medium.

I hope these tips were helpful to you, I hesitate to even call them tips because these are all lessons that I’ve had to learn and I’m still learning. A lot of them I’ve had to learn the hard way. I hope that this keeps you from having to make the mistakes I did and get a great start on marketing to your customers!

Managing up isn't just about getting our boss to accept our proposals. We need to build trust that we will act in the best interest of the organization.

Managing Up – 3 Tips for Managing Your Boss

Often, as leaders, we get wrapped up in day-to-day problems and leading our own team. We sometimes forget how important managing up is. We need to build strong relationships with our boss and our boss’s boss in order to lead effectively.

Effective leaders do more than just manage their team. They build strong working relationships their leadership up the chain. Managing up isn’t just about getting the boss to accept our proposals. We need to build trust that we will act in the best interest of the organization.

When I was a young Air Force Captain, I was working on a project and had to go see the Wing Commander. I had put together a few options but wasn’t really sure which one to choose. I went to the meeting and asked him what he wanted to do. He looked at me and said, “Jason I’m a Colonel, you’re a captain. You’re the project officer. Figure it out.” He then explained that he wasn’t trying to be harsh, but rather that he trusted me. As the expert, I should be recommending to him what the best alternative is. That experience taught me what managing up is all about. Bring solutions to the boss instead of just bringing problems or questions.

Managing Up Tip #1 – Bring Solutions, Not Problems

Effective leaders will go to the boss and present the problem, their thought process and their preferred solution along with several alternatives. Go to your boss with some solutions in mind. Don’t just bring more problems. The boss already has plenty of problems on his plate, we don’t need to bring him more. You show initiative by providing several solutions and build trust by showing that you have the best interests organization at heart.

Managing Up Tip #2 – Solve Your Boss’s Problems

Don’t just solve your own problems. Solve your boss’s problems. When you talk to the boss about a problem and how you’re going to solve it, think about the way your boss thinks about it. Consider their concerns they have across all of the groups they manage, not just your team. Also, be aware of the requirements that are placed on your boss from above. If you can solve your boss’s problems they know they have one, you’re effectively managing up. Your boss is going to trust you and see that you have that initiative to accomplish the mission and do what’s right for the organization.

Managing Up Tip #3 – The One Challenge Rule

What if your boss completely shuts you down on the solution you presented? That happens sometimes and we need to deal with it tactfully. In this case, you can use the one challenge rule to effectively manage up. You don’t want to argue with your boss over the right thing to do. After the decision, if you believe they are making a mistake, take one opportunity to say so. Lay out your case respectfully and calmly in a logical way. The boss may change their mind or decide to go with the original decision. Either way, you made your case and the boss will respect that you tried to do the right thing for the organization. Once the decision is made, go execute according to the boss’s guidance even if you didn’t get your way.

Next time you’re getting ready to pitch one of your ideas to your boss even further up the chain, think about these three tips before you go into the meeting. Remember, we’re trying to build a strong working relationship with our boss and all of the leaders in our organization. We want to build trust by showing them that we’re focused on our mission as well as what’s in the best interest of the organization.

For delegation to be effective though it has to be done properly. These three tips should get you started on the right path to delegating effectively.

Delegating – 3 Tips to Delegate Effectively

We’re always talking about how busy we are. There’s such a thing as being too busy, especially when we have a team around us who can help. When I was in the Air Force, staying late at work had become a badge of honor. The truth is, people’s personal lives, relationships, and health suffered. I don’t mean to say that there aren’t times that being busy is appropriate. When there was something really urgent, I worked a lot of nights and weekends.  That’s what you sign up for when you’re in the military. In a lot of cases, though, delegating could have helped out immensely. For delegation to be effective though it has to be done properly. These three tips should get you started on the right path to delegating effectively.

Delegating Tip #1: Set Clear Expectations

When you choose to delegate, clearly identify the problem you want solved. Also, define when you want it completed and the parameters of a successful solution. Clear and detailed are not the same thing, though. When you place restrictions on the solution, you tie your team’s hands. If you tell them exactly how you want them to solve the problem, you may as well do it yourself. This defeats the purpose of delegating. Figure out what your deal breakers are and communicate those clearly. Then let your team figure out the solution based on that guidance.

Delegating Tip #2: Delegate Authority as well as Responsibility

A lot of new leaders and managers forget to do this. To delegate effectively, you need to give your team authority to act without getting approval on every little thing. Making every decision yourself ties their hands and takes up time that you were trying to get back. One approach is to decide ahead of time what decisions you feel like you absolutely have to keep for yourself and then let the team make any other decisions. If it’s a long-term project over the course of a few weeks or months, you can schedule in some “vector-checks”. This allows you to understand their thought process and offer advice so they don’t head off in the wrong direction over time.

Delegating Tip #3: Let Your Team Make Mistakes

Every time you delegate it’s an opportunity to grow your team and their leadership skills. One of the ways that people learn best is by trying new things, making mistakes and correcting them. While I think we’d all prefer our team didn’t make mistakes, it’s an important part of the learning process. Better that they make mistakes now when the stakes are low and we are there to help them. This also requires a commitment on our part to be patient when things don’t go as planned. When delegating, consider the stakes of the project and how much tolerance you’ll have for mistakes. This will help you choose who to delegate to and how much authority to give them.

If you are doing more supervising than you’d like, try these tips next time an important task comes up. Setting clear expectations, consciously deciding how much authority to give your team, and letting them learn from mistakes will set you up for long-term success as a leader!

It is a common misconception that you have to be born with self-confidence. Confidence i can be developed just like any other leadership trait or skill.

Self-Confidence – 4 Tips for Building Self Confidence

A lot of people talk about wishing they were more confident. Self-confidence is one of the most important leadership skills that we can develop. It is a common misconception that you have to be born with self-confidence. Confidence can be developed just like any other leadership trait or skill.

While many people consider me to be a pretty confident guy, there was a time when I wasn’t. I was very nervous going into Air Force ROTC Field Training when I was 19. I wasn’t the best runner, wasn’t the best leader and wasn’t really the best at anything we were going to be facing at training.  Organizing and planning things were skills that I had, but that was going to be a very small part of our experience. To be honest, I wasn’t sure I was going to make it through the 4 weeks of training.

All I could do was show up at training and I try. It was hard and there were days I had doubts, but I just kept getting up every morning and trying. I got through the first day and then the second day. Pretty soon a week was done. Then we finished 2 weeks and then it seemed like it was over really quickly. I knew when I came out of that training that I could do anything. I was more confident in my abilities, my leadership skills and myself as a person.

Self-confidence is about trusting yourself to be able to accomplish something you want to do. If you have doubts about whether you can accomplish something, ask yourself, “what would I need to know to eliminate those doubts?”. I know that’s a hard question to ask and sometimes even harder to answer. So here are four tips for gaining more confidence whether you feel like you want a lot more self-confidence in general or just need a little boost now and then.

Self-Confidence Tip #1 – Start Something New

The best thing we can do to boost our self-confidence is to start something new, make a commitment to ourselves and see it through until the end. We may not get the outcome we are looking for, but taking it all the way to the end will grow our confidence. Try a mix of challenges that are easy and hard. Easy ones give us a quick victory and small confidence boost. Harder challenges will have a longer lasting an impact on our self-confidence.

Self-Confidence Tip #2 – Know What You’re Good At

Recognizing what we’re good at helps our confidence. It enables us to play to our strengths when tackling these challenges. We can draw analogies from what we are struggling with and use parallels to apply our talents in new ways. It helps to bring that challenge closer to what we know and understand. It may not work out perfectly and we need to adapt, but knowing our strengths helps us with every problem.

Self-Confidence Tip #3 – Know What You’re NOT Good At

Recognizing what we’re not good at is just as important. When we aren’t good at something we need to get better at it or find ways to overcome it. If we’re really struggling we can find a mentor or guide. We don’t want someone to do it for us, but some support and guidance can push us a little further than we might have gotten on our own.

Self-Confidence Tip #4 – Learn From Failure

Failure is the best teacher and can do wonders for self-confidence if we have the right attitude about it. Don’t be afraid to try, even if you have doubts, especially if you have doubts. We learn the most from making mistakes, seeing it’s not the end of the world, adapting and doing better next time.

On the days when the challenges seem insurmountable, sometimes showing up is all we can do. We might show up and get a terrible outcome. but we can recognize ourselves for showing up and commit to showing up tomorrow and the next day. Even just following through on just showing up will build our self-confidence.

So this is just my best advice for you if you’re looking to build more self-confidence. Looking back on my career and my life, these were the tips that worked best for me. I think they can help you too. Confidence isn’t something that changes overnight, but if you commit to trying to at least one of these tips over a few weeks, I’m confident that you’ll see a noticeable change.

Most of us dread going to meetings. Today I’ve got 4 tips for you that will help you lead effective meetings that stand out above everyone else’s.

Effective Meetings – 4 Tips for Great Meetings

Most of us dread going to meetings because we feel like they’re going to be a waste of our time. Today I’ve got 4 tips for you that will help you lead effective meetings that stand out above everyone else’s.

When I was a young Lieutenant in the Air Force I was talking to one of the other Lieutenants. He said, “I try to keep all of my meetings to an hour or less. I feel like any meeting that runs over an hour isn’t productive”. Looking at my experiences at the time, I found that I agreed with that philosophy. This became one of the main guidelines I used for meetings throughout my career. It’s not always possible to keep a meeting to an hour or less. Here are 4 tips to have an effective meeting, no matter how long it is.

Effective Meetings Tip #1 – Have a Clear Purpose

The most important tip for effective meetings is to have a clear purpose. Make sure everyone coming to the meeting knows that purpose. Meetings sometimes drag on because attendees bring up topics that aren’t related to the purpose. People often see an opportunity to handle an issue while others are together in the room. As the meeting leader, it’s our job to keep the meeting on purpose and avoid extraneous conversations.

We need to make sure we’re calling a meeting for the right reasons. Meetings are for making decisions or bringing together work that individuals can’t complete on their own. All too often we end up doing work at the meeting that should have been prepared ahead of time. This can prevent us achieving the purpose of the meeting and often is a waste of time for the attendees. Sometimes it’s necessary to get a group together to complete the work that will support a decision. In this case, we must be clear that the team will present this work to support a decision in another meeting.

Effective Meetings Tip #2 – Have an Agenda

Creating an agenda for a meeting is more work up front, but it pays off during the meeting. Add each decision required to the agenda. Also, include any presentations or information that support those decisions. It’s important to set not just a time limit for the meeting overall, but also a time limit for each item on the agenda. There are times that should extend a topic because it is critical to making a decision. As the leader of the meeting, it’s our job to make sure that we stick to the agenda and keep things moving in line with the meeting purpose.

Effective Meetings Tip #3 – Manage the Guest List

To successfully achieve the purpose of our meeting, we need to make sure that we have invited all of the people who have a stake in the outcome of the meeting. The meeting organizer should invite the decision maker, presenters, and people impacted by the decision. It’s also important to keep people out of the meeting who don’t have a contribution to make. In large organizations, people will often show up to a meeting because they heard it was happening. These individuals sometimes cloud the information being presented by the meeting and often derail the agenda because they aren’t up to speed on the topic. The meeting organizer’s job must bring all the right people to the meeting and keep the wrong people out.

Effective Meetings Tip #4 – Don’t Speculate!

Speculating about facts or information can impact the decision-making process and often result in bad decisions that are costly or time-intensive to fix.  When leading a meeting we must avoid speculating about facts and discourage others from speculating. If information critical to making the decision has not presented, we need to go get it. We may be able to do this in real-time. If not, adjourn the meeting and reconvene later when the facts are available. Speculation often turns into circular arguments and people trying to prove each other wrong. Taking the time to get and verify the information we need will result in better decision-making.

These 4 tips have been mostly focused on someone who is a meeting organizer. If you find yourself in a meeting that is going off the rails, try to use some of these tips to help the leader get things back on track. Following these tips will help your next meeting be productive and efficient. Your teammates will thank you for being considerate of their time and making it a valuable experience.

Employee motivation is a challenge for every leader. So how do we get our team members to do things that need to be done without being told?

Employee Motivation

One of the reasons we wanted to become leaders was so that we could take on challenges we couldn’t achieve by ourselves. Employee motivation is a challenge for every leader. So how do we get our team members to do things that need to be done without being told?

This week we’re answering a question from Pete. He says, “One thing I’m dealing with right now is trying to motivate people who don’t show initiative.”  To help Pete out with this issue, I’m going to give 4 tips for employee motivation.

Employee Motivation Tip #1 – Understand the Psychology

First, it’s important to remember the psychology of motivation. We need to understand the concepts of intrinsic and extrinsic motivation. Everyone is both extrinsically and intrinsically motivated to some degree. Extrinsic motivation is motivation by external rewards, whether that’s money, a bonus, time off or whatever the individual desires. Intrinsic motivation is the rewards that comes internally from feeling the satisfaction of doing a job well done. As a leader, you need to understand how each of your team members is motivated and in what proportion. This will require getting to know each team member! Once you know what makes them tick, you can use that knowledge to your advantage when applying the other three tips.

Employee Motivation Tip #2 – Appeal to Intrinsic Motivation

Taking advantage of intrinsic motivation is tricky. You now know more about your team, their hopes and dreams, likes and dislikes. You can use that information to get excite them. Everyone has something they want to see done better in their workplace. Encourage your team members to talk about improvements they would like to see. When you overhear them talking to each other, challenge them to follow through on their ideas.

Employee Motivation Tip #3 – Use Your Resources

To use extrinsic motivation, Use the resources you have. You may not have money for bonuses, but almost every organization has a recognition program. If you don’t, create one. Make initiative a heavily weighted criteria when giving out awards if you can. Get creative. Time off, work from home, flexible schedules, whatever you can think of. Remember, that to incentivize any behavior, the incentive structure has to match what you say you value. If you want to incentivize initiative, recognition and rewards have to reflect that. You can’t give out awards for BLANK and not recognize the people who took initiative to try to make positive change.

Employee Motivation Tip #4 – Build a Culture

Finally, and probably most importantly, we need to be sure that we are setting up a culture on our team that fosters and rewards initiative. This requires some honest introspection on our part as the leader. When our team members show initiative, how do we react? Our reactions, both conscious and subconscious, verbal and non-verbal have a lot to do with how our team will behave in the future. Patience and open-mindedness are key here. If their work is acceptable but not the way you prefer it was done, you have to find ways to build on their work without shutting it down.

If we want our team members to show initiative we have to show them that their efforts won’t be wasted. We need to get to know them as people and what makes them tick. As leaders we have to encourage them to follow-up on their ideas and we also need to use our resources to recognize and reward them appropriately. Most important we need to show that we are open to the things that they show initiative on. Even if it’s not the most important thing on our list or the outcome isn’t perfect.  We must appreciate our team members’ effort if we want them to show initiative. Keep doing that and your team members will keep taking on new challenges without you having to ask them to!

We’re getting to know ourselves better this month at Evil Genius Leadership and today we’re going to talk about personality testing, as well as personality types. There are a lot of different personality tests and a lot of opinions about personality testing in leadership development. Today we’ll look at how to use personality types to know ourselves better, as well as improve our relationships with other people.

Personality Types

We’re getting to know ourselves better this month at Evil Genius Leadership and today we’re going to talk about personality testing, as well as personality types. There are a lot of different personality tests and a lot of opinions about personality testing in leadership development. Today we’ll look at how to use personality types to know ourselves better, as well as improve our relationships with other people.

Personality Types and Personality Tests

Learning our personality type is a great way to get to know ourselves better while developing our leadership style. There are a lot of personality tests that can help us find out more. You can go online and find Meyers-Briggs tests, Big 5 tests, Color type tests, almost anything you can think of. Most of these tests use personality archetypes from Jungian psychology. If you’re looking for a free online test, you can go to psychcentral.com. Also, the personality trait definitions below are from their site.

Personality Types and Traits

When you take a personality test, you will find that most of these tests will show you how you score on a continuum of traits. The areas vary from test to test, but they’re almost always a combination of five traits: Extraversion, Agreeableness, Conscientiousness, Neuroticism and Openness to Experience. Some tests may organize traits differently; for example, Meyers-Briggs tests align the traits on 4 continuums, but tell you the same information.

The 5 Personality Traits

  • Extraversion reflects a person’s preference for certain kinds of social situations, and how they like to behave in such situations. People high in extraversion are energetic and seek out the company of others. People low in extraversion — what some might call introverts — tend to be more quiet and reserved.
  • Agreeableness describes how we tend to interact with others, especially in terms of our altruism and friendliness. People who score higher in agreeableness tend to be more trusting, friendly and cooperative than others. People who score lower tend to be more aggressive and less cooperative.
  • Conscientiousness is how organized and persistent a person is in pursuing their goals. People who score high on this trait tend to be more methodical, well-organized and dutiful than others. People who score lower tend to be less careful, less focused and more likely to be distracted from tasks.
  • Neuroticism shows the tendency for a person to experience negative thoughts and feelings. People who score high on this trait tend to be more prone to insecurity and emotional distress. People who score lower tend to be more relaxed, less emotional and less prone to distress.
  • Openness to Experience indicates a person’s open-mindedness, and interest in culture and art. People who score high on this trait tend to be imaginative, creative, and to seek out cultural and educational experiences. People who score lower on this trait tend to be more down-to-earth, less interested in art and more practical in nature.

Interpreting Personality Test Results

Personality tests give you a score which will tell you how extroverted you are; how agreeable, etc. Looking at these scores together will give you an idea of how your personality traits work together to make you who you are. If your results don’t seem like they describe you accurately, ask someone who knows you really well to take a look. Sometimes it’s hard for us to accept our scores when we see them in black and white, but when someone we trust reminds us how we’ve approached life in the past, we can see a little more clearly.

In leadership, there’s no personality type or combination of traits that makes someone a better leader. Some research shows a very small correlation between extraversion and leadership ability, many of the greatest leaders in history would have qualified as introverts. So if you don’t score high on extraversion, you can still be a great leader.

Personality Types: Considerations for Ourselves and Others

The first thing to remember about personality types and personality tests is that they are not a psychological evaluation. They’re just a guide to give you some more understanding of your own personality. Next, it’s important that we use these tests to give us insight into our own personality and how we can grow to become great leaders. We shouldn’t put people in a box that limits their potential based on their personality type. It’s also important that we don’t use our personality type as an excuse to keep us in our comfort zone or let others on our team hide behind their personality type. I often hear  the excuse, “I’m not extroverted, I shouldn’t have to speak in public”. We shouldn’t let anyone, including ourselves, use this information as a crutch to avoid developing our skills.

I hope this gave you a little bit more insight into the traits that make up our personalities. We should never use this knowledge as an excuse for bad behavior or inaction. This helps us understand our resistance to doing what it takes to succeed. Just like we explored who we are, who we want to be and what we want out of life, knowing our personality type is another tool in our leadership toolbox that helps us know ourselves and develop our own unique leadership style.

Halloween is getting close and we’ve been exploring the things that scare us and trying to understand them. For some of us, going out and meeting new people can be really frightening.

Meeting New People: Facing Fear

Halloween is getting close and we’ve been exploring the things that scare us and trying to understand them. For some of us, going out and meeting new people can be really frightening. We get nervous and anxious just thinking about it. We might even start to shake or sweat when we are standing in front of that new person.

Just like we talked about with public speaking, there are very real reasons we get anxious about meeting new people. Primarily, it’s important to remember that our human brains are wired for survival, not friendliness and in ancient times a stranger coming into our village could mean danger. Our ancestors wouldn’t have lasted long if they automatically completely trusted every new person they ran across. Sometimes we feel like we might be bothering or annoying someone if we go up and introduce ourselves to them. Also, we’ve all had some bad experiences that stick in our mind and make us nervous about approaching people. The good news is, that we aren’t stuck with these feelings and behaviors. Once we understand them, we can accept them and use that knowledge to help us reach out to new people.

Meeting New People Tip #1: Other People Like Meeting You!

Our parents have all warned us about stranger danger. That’s a very safe and prudent attitude to take in the right situations. There are times when it just doesn’t make sense for us to start a conversation with someone new. The flip-side is that there are definitely times when it’s appropriate for us to say hello and make a new friend. It’s all about doing it in the right environment. Work functions, networking events or even a friend’s dinner party are all safe environments to reach out to new people. Even though you don’t personally know everyone there, they’ve all been vetted to some degree by the host. You shouldn’t have to worry about protecting yourself from physical danger. You’ll still feel a some anxiety that comes from millennia of human evolution, but you can work with it. Recognize it, accept it and tell yourself it’s okay to feel that way. You’re in a safe environment where everyone came to connect and share with other people. This technique won’t remove all of your nervousness, but you can practice it to make meeting new people easier.

Meeting New People Tip #2: You’re Not Bothering Anyone!

Some of us feel like we might be bothering or annoying someone if we just walk up to them and start talking. I can tell you that this is something that holds me back from introducing myself sometimes. There are a few tips we can use to help keep this fear from holding us back. First, at social events, most people have a purpose of meeting others just by being at the event. In a public place, like a coffee shop or library, most people expect at least some interaction with others. They will probably not tear your head off if you speak to them. In either case, we shouldn’t plan any specific expectation in mind other than politely introducing ourselves. It would be nice to get to know more about them, but it’s important to read the situation. If we are respectful and open when we introduce ourselves and they are too busy to talk, they will most likely very politely tell us just that. That’s a great cue to thank them for their time and walk away. If they have time to chat, even better. Again it’s important to read the situation, and that can be difficult at first. With experience and practice we can learn to read the verbal and non-verbal cues that tell us it’s time to politely exit.

Meeting New People Tip #3: Forget Those Bad Experiences!

Like many areas of life, we’ve all had bad experiences when introducing ourselves to other people. It’s unavoidable and it’s hard to let go of the memories. If these experiences didn’t bother us, we wouldn’t be human. The experience is not as important as our reaction to it and what we learn from it. When we feel these bad situations creeping up in our memory and giving us doubts, we can do a few things to keep us from retreating into our shell. First, tell yourself it’s okay to feel this way. Don’t worry about why you feel this way or if you should feel this way, just accept that you do. Now ask yourself, what did you learn from that experience and can it help you with what you’re about to do right now. If the answer is yes, is there a way to apply it to your next introduction. If the answer is no, give yourself some credit for doing some self-reflection and remind yourself that everyone is different. The person you are about to introduce yourself to is a completely different being than the one you had the bad experience with. There is no reason to expect that this interaction will turn out exactly the same way things have happened in the past. This is a new, unique situation. Don’t take away the chance of letting that new person get to know you because someone wasn’t so nice in the past.

Meeting New People: Going Forward

There are folks who are completely at ease meeting new people and then there’s the rest of us who get a little nervous about it. That doesn’t mean there is anything wrong with us or that it’s anything we should be ashamed of, it just means we need to accept that about ourselves and use the tools we have to help ourselves out. Human beings are social creatures and find relationships with others very rewarding on many levels and there are a lot of people out there who would love to get to know us. Understanding what makes us nervous about meeting new people leads us to clear actions that can help us take those first steps to introducing ourselves to someone new and starting a great new friendship.

Halloween is coming up and this month at Evil Genus Leadership we’re exploring things that we are a little afraid of and how those fears might be holding us back from achieving the awesome goals that we have set for ourselves. We’re all afraid of something, if we weren’t we wouldn’t be human. It’s important that we recognize what scares us and have a healthy relationship with it. Avoiding our fears and scary situations can make us miss out on great opportunities and experiences. By trying to protect ourselves from being hurt or embarrassed, we can actually be holding ourselves back. In our challenge this month, we’ll be asking you to embrace and understand what scares you so that you can start to develop a healthy relationship with it and make it a little less scary.

What Scares You? Take Our October Challenge

Halloween is coming up and this month at Evil Genus Leadership we’re exploring things that we are a little afraid of and how those fears might be holding us back from achieving the awesome goals that we have set for ourselves. We’re all afraid of something, if we weren’t we wouldn’t be human. It’s important that we recognize what scares us and have a healthy relationship with it. Avoiding our fears and scary situations can make us miss out on great opportunities and experiences. By trying to protect ourselves from being hurt or embarrassed, we can actually be holding ourselves back. In our challenge this month, we’ll be asking you to embrace and understand what scares you so that you can start to develop a healthy relationship with it and make it a little less scary.

What Scares You? The Challenge

This challenge is going to take a little bit of self-reflection and some personal exploration. As a result, you may face a little resistance from ego in this exercise, so make sure you block out a good bit of time to do it, maybe like 20 or 30 minutes. If feel like you have more to do after the first session, you can always go back and dig a little deeper later on.

Find yourself a quiet place where you won’t be interrupted and make sure you have something to write with. I suggest a notebook or pad and paper because I think you’ll feel more connected if you hand write it, but if using a computer, tablet or phone works for you, go ahead and use that.

Get settled in and think about something that scares you. Is it public speaking? That’s a big fear for a lot of people, so you’re not alone. Is it meeting new people or telling others some bad news. We’ll be talking about ways to deal with all of these situations this month. Don’t worry about how to deal with these fears. Today we just want to identify what you’re afraid of. The second part of the exercise is to write down what it is that scares you about doing that activity.

If you’re afraid of public speaking, maybe you’re afraid that you’ll mess up and people will laugh at you? Maybe you’re afraid that you’ll forget everything you’re trying to say? Or maybe you’re afraid that people just don’t care what you have to say? I’m not saying that you shouldn’t have these fear. I’m asking you to do is take some time and write down everything you can think of that scares you about your personal fear. Try not to have any judgement of what others might think or if you should or shouldn’t be afraid of it. Just get it all down on paper.

Embracing What Scares You

The goal here is to get you to recognize that there are things that scare you and exploring what scares you about it. In order to start having a healthy relationship with our fears, we need to recognize them and accept them. Later on we’ll talk about how to become more comfortable with what scares us and use it to our advantage. For now, congratulate yourself for being honest about what scares you and not judging yourself. Most of all, pat yourself on the back for getting to know yourself a little better.

One of our most important job as leaders is to train and educate the members of our team. This is challenging because everyone learns differently. Today we’re going to talk about the seven different learning styles and how you can apply your understanding of them to help your team grow to their full potential.

Learning Styles and How They Affect Your Team

One of our most important job as leaders is to train and educate the members of our team. This is challenging because everyone learns differently. Today we’re going to talk about the seven different learning styles and how you can apply your understanding of them to help your team grow to their full potential.

The Seven Learning Styles

The first of the seven learning styles is visual learning. Visual learners have a preference for using images, pictures, colors, and maps to organize information and communicate with others. They love to use whiteboards or other tools that let them explore their thoughts visually. You will hear them say things like, “Let’s look at it differently, I can’t quite picture it or Let’s draw a diagram or map.” Ways you can help visual learners are by Using color, layout, and spatial organization when talking with them, and using ‘visual words’ like see, picture, perspective, visual, and map.

Aural learners like to work with sound and music and have a good sense of pitch and rhythm. This can be helpful because music evokes strong emotions and aural learners can be tuned into the emotions of others. Aural learners often say things like “That sounds about right, That rings a bell or That’s music to my ears.” You can help aural learners by using sound, rhyme, and music when training them, Using sound recordings to provide a background and help them visualize and when creating mnemonics or acrostics, make the most of rhythm and rhyme, or set them to a jingle or part of a song.

Verbal learners find it easy to express themselves, both in writing and verbally. They enjoy playing on the meaning or sound of words, such as in tongue twisters, rhymes, limericks and the like. They know the meaning of many words, and regularly make an effort to find the meaning of new words. Phrases that verbal learners often say are, “Tell me word for word, The word you’re looking for is and Let me spell it out for you.” To reach verbal learners effectively, incorporate more speaking and writing in techniques. Encourage them to talk themselves through procedures or use recordings of content for repetition. Use rhyme and rhythm in your assertions where you can, and be sure to read important ones aloud. Mnemonics, acronyms and Scripting are powerful tools for verbal learners.

Physical learners use their body and sense of touch to learn about the world. They like sports and exercise, and other physical activities such as gardening or woodworking. Physical learners typically use larger hand gestures and other body language to communicate. They might use phrases like, “That feels right to me, That doesn’t sit right with me or My gut is telling me’”. To reach physical learners, Use physical objects as much as possible and Use role-playing to practice skills and behaviors.

Logical learners like using their brain for logical and mathematical reasoning. They recognize patterns easily, as well as connections between seemingly meaningless content. Logical learners typically work through problems and issues in a systematic way, and like to create procedures for future use. You might hear a logical learner say, “That’s logical, Follow the process, or There’s no pattern to this”. You can help logical learners by understanding the links between parts of a system.

Social Learners typically prefer learning in groups or to spend one-on-one time with a teacher. They heighten learning by bouncing thoughts off other people and listening to how they respond. Social learners often say things like, “Let’s work together on this.” “Let’s pull some people together to discuss.” Or, “Let’s explore our options.” Leaders can help these people learn by letting them work with others. Using tools like role-playing, mind maps and system diagrams are also useful.

Solitary learners prefer to work on problems by retreating to somewhere quiet and working through possible solutions. Sometimes they spend too much time trying to solve a problem by themselves when they could be more successful by talking to others. Solitary learners often say things like, “I’d like some time to think it over.” Or, “I’ll get back to you on that.”  You can help solitary learners by helping them set clear goals and objectives. Help guide them to align those goals with their values and personal beliefs.

Applying Learning Styles

A potential pitfall is making judgements about people based on their learning styles. It’s important not to assume that someone won’t be good at a certain task solely because of their learning style. We shouldn’t assume someone won’t be good at creating visuals for a presentation because they aren’t a visual learner. It is also dangerous to let others use their learning style as a crutch to avoid new situations. “I can’t take notes because I’m not verbal learner,” is not a true application of these learning styles.

The reality is that most people use a combination of the learning styles. Combining elements of each style can be helpful when working with a group of people. Pay attention to the styles that others use and to incorporate appropriate elements of those styles to communicate effectively. We got our information for this post from Learning Styles Online. Go check them out if you’d like to learn more. You can even take an assessment on their site to figure out what your own learning style is.

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