Marketing and Advertising – 4 Lessons I’ve Learned Running a Business
Marketing is a challenge for every business owner. If you’re struggling with marketing, here are four lessons I’ve learned over the last couple of years.

Marketing and Advertising – 4 Lessons I’ve Learned Running a Business

Marketing and advertising are a challenge for every business owner. I’m not an expert on either of those topics, but one of our viewers asked us to talk about them. Twenty years in the Air Force prepared me well for leading others and running a business, but it didn’t really prepare me at all for the marketing and advertising aspects of business. I experienced a really big learning curve with marketing and sales. Even now, I have to spend a lot of time and effort on marketing. I often ask others for help with marketing now and then. If you’re struggling with marketing, here are four lessons I’ve learned over the last couple of years.

Marketing Lesson #1 – It’s About Your Customers, Not You

Most importantly, it’s got to be about your customers’ needs, not yours. This means talking to your customers your and understanding what their pain points are. You also need to figure out who your ideal customer is. Don’t try to market to everyone. Identify that ideal customer and what their needs are. Help make their lives better with your services. Don’t just give them you want to give and take their money.

Marketing Lesson #2 – Make connections, Not Pitches

This is a hard one for me. When I first meet someone I want to tell them all about my company and all the great things we have to offer. That’s not what everyone wants to hear, especially the first time you’re talking to them. Take some time to make a connection and get to know them a little bit. Let them get to know you and let it grow organically. You can have the discussion of what you have to offer later. This is a great time to pulse them about what their needs pain points are. It’s got to be about meeting their needs not about what you want to offer them.

Marketing Lesson #3 – Use Multiple Channels

It’s not enough to only be in one place.  You can’t just to go to some networking events each month or just use social media. You’ve got to go meet your clients where they’re at, wherever that is. That may mean a using mix of social media, in-person networking, cold calling, cold emailing or even print advertising. Meeting people where they’re at means more than just going to the locations where they’re at or being advertised in the publications they read. It means recognizing that they might not be ready to buy as soon as they see our advertisement. We’ve got to recognize where they’re at and build that relationship. Meet them where they are in their cycle of being ready to buy, not where we want them to be

Marketing Lesson #4 – Put the Time In

For effective marketing and advertising, you’ve got to put the time and effort in. Engage with your potential clients on social media. Go to networking events or meet them in their offices. You can’t just put a little bit of effort in and hope they’ll come to you. You’ve got to get out there and continue to engage with them. Follow up is critical because not everyone is ready to buy the first time you talk to them. That doesn’t mean they’re not interested but you do need to follow-up with them. Engage with your audience on social media and customize your posts for each platform. You’re going to make a post on Twitter differently from a post you make on Facebook. Make sure you’re putting the time in engaging with people and customizing your advertising and marketing messages for the right platform and the right medium.

I hope these tips were helpful to you, I hesitate to even call them tips because these are all lessons that I’ve had to learn and I’m still learning. A lot of them I’ve had to learn the hard way. I hope that this keeps you from having to make the mistakes I did and get a great start on marketing to your customers!

Managing up isn't just about getting our boss to accept our proposals. We need to build trust that we will act in the best interest of the organization.

Managing Up – 3 Tips for Managing Your Boss

Often, as leaders, we get wrapped up in day-to-day problems and leading our own team. We sometimes forget how important managing up is. We need to build strong relationships with our boss and our boss’s boss in order to lead effectively.

Effective leaders do more than just manage their team. They build strong working relationships their leadership up the chain. Managing up isn’t just about getting the boss to accept our proposals. We need to build trust that we will act in the best interest of the organization.

When I was a young Air Force Captain, I was working on a project and had to go see the Wing Commander. I had put together a few options but wasn’t really sure which one to choose. I went to the meeting and asked him what he wanted to do. He looked at me and said, “Jason I’m a Colonel, you’re a captain. You’re the project officer. Figure it out.” He then explained that he wasn’t trying to be harsh, but rather that he trusted me. As the expert, I should be recommending to him what the best alternative is. That experience taught me what managing up is all about. Bring solutions to the boss instead of just bringing problems or questions.

Managing Up Tip #1 – Bring Solutions, Not Problems

Effective leaders will go to the boss and present the problem, their thought process and their preferred solution along with several alternatives. Go to your boss with some solutions in mind. Don’t just bring more problems. The boss already has plenty of problems on his plate, we don’t need to bring him more. You show initiative by providing several solutions and build trust by showing that you have the best interests organization at heart.

Managing Up Tip #2 – Solve Your Boss’s Problems

Don’t just solve your own problems. Solve your boss’s problems. When you talk to the boss about a problem and how you’re going to solve it, think about the way your boss thinks about it. Consider their concerns they have across all of the groups they manage, not just your team. Also, be aware of the requirements that are placed on your boss from above. If you can solve your boss’s problems they know they have one, you’re effectively managing up. Your boss is going to trust you and see that you have that initiative to accomplish the mission and do what’s right for the organization.

Managing Up Tip #3 – The One Challenge Rule

What if your boss completely shuts you down on the solution you presented? That happens sometimes and we need to deal with it tactfully. In this case, you can use the one challenge rule to effectively manage up. You don’t want to argue with your boss over the right thing to do. After the decision, if you believe they are making a mistake, take one opportunity to say so. Lay out your case respectfully and calmly in a logical way. The boss may change their mind or decide to go with the original decision. Either way, you made your case and the boss will respect that you tried to do the right thing for the organization. Once the decision is made, go execute according to the boss’s guidance even if you didn’t get your way.

Next time you’re getting ready to pitch one of your ideas to your boss even further up the chain, think about these three tips before you go into the meeting. Remember, we’re trying to build a strong working relationship with our boss and all of the leaders in our organization. We want to build trust by showing them that we’re focused on our mission as well as what’s in the best interest of the organization.

We all like to feel safe. Sometimes that desire keeps us where we’re comfortable. Often, we need to get out of our comfort zone to achieve our goals.

Comfort Zone – 4 Tips to Step Out of Yours

We all like to feel safe. Sometimes that desire to feel safe keeps us where we’re comfortable. Often, we need to get out of our comfort zone to achieve our goals. Sometimes I take a long time to get push past what is comfortable for me. Whenever I start a new job or activity I spend much more time watching and listening than participating. It really frustrates me sometimes.

When I was in my early twenties, I read some of the Clive Cussler books and wanted to scuba dive. I wanted to explore shipwrecks, take pictures and see the world in a new way, but was cautious moving forward. I realize now that scuba diving was out of my comfort zone. The good news is, I found ways to get past it. Now I love diving, even though I don’t do it as much as I would like to.

Comfort Zone Tip #1 – Ask Yourself “Why?”

If you find yourself not doing something you know you want to do, ask yourself why? Some of it is just basic human nature, whether it’s part of our natural personality or learned behavior. In ancient times, taking risks could result in injury or death. Even in the modern world, proposing a new idea could subject us to criticism or other social consequences.

So ask yourself, is there real life-and-limb danger and are there ways I can mitigate it? There are many exciting pastimes like skydiving, rock climbing, scuba diving that people do every day successfully. They find ways to manage the risk in those activities. So what are the real risks and how can you reduce them to make it safe and fun?

What about social consequences.? You may not think that there would be social consequences to scuba diving, but what if your family doesn’t approve? Someone you care about might feel it’s too dangerous. Even if you’ve done your homework, you may have to alleviate their fears. Share with them the research you’ve done to mitigate the risk.

If a new idea or activity excites you, but you’re holding back, ask yourself why? Address those reasons rationally and objectively. Not convinced to step out of your comfort zone yet? That’s what our other tips are for.

Comfort Zone Tip #2 – Take Just One Step

Next, take just one step forward, even if it’s a small one. I’ll stick with my scuba diving example. At this time in my life, my family came to California to visit me. One day we went to Catalina Island. For some reason, while they were looking in a shop I stepped into the dive shop next door. I started looking at some of the equipment and got to chat with one of the guys in the shop. He shared a lot of information and told me about the material in scuba certification courses. The internet was still pretty new back in these days so there wasn’t a lot you could search for then. I took a couple more trips to dive shops before I signed up, but that step helped me out of my comfort zone.

Comfort Zone Tip #3 – Build a Team

Don’t try to get out of your comfort zone alone. Find friends interested in the same activities. Build a team to help encourage each other to step out of your comfort zones. You can support each other, learn from each other and talk about what makes you nervous. Working as a team and supporting each other’s goals is one of the best ways to get over that fear that keeps you from getting out of your comfort zone.

Comfort Zone Tip #4 – Try It Someone Else’s Way

The last tip is to just try things someone else’s way, just once, and see how it goes. The people who really care about us are always giving us advice because to help us succeed. We may not want that advice. We may not think it’s the right thing to do, but sometimes it’s best to just give it a try. This is helpful if we’re not making progress on a goal and don’t realize we’re stuck in our comfort zone. I know how hard it is to follow through on this one. I catch myself all the time not taking other people’s advice so don’t feel bad if you experience some resistance to this one. Testing out the advice that other people give us, just once, can help us realize we have been holding back and can open new doors that we didn’t even know were there.

So now you’ve got 4 new tools to use when you feel like you’re not moving forward on something and not sure why. Whether you’re looking into scuba diving, or not making progress on your career like you envisioned, it could be because you’re stuck in your comfort zone and don’t even know it. Give these tips a try this week when you’re making decisions and see if they help you step out of your comfort zone!

Following the chain of command can be slow and painful, but there are some advantages. When you understand the chain of command, you can use those experiences to improve your own leadership skills.

Chain of Command – 3 Tips to Make it Work for You

Following the chain of command can be slow and painful, but there are some advantages. When you understand the chain of command, you can use those experiences to improve your own leadership skills.

While I was in the Air Force one of my assignments was rapid prototyping and testing of new capabilities. It was exciting and rewarding, but there was a lot of risk. We had to go through a lot of levels in the chain of command to get approval for our projects. When I first started this job, it was incredibly frustrating. But I learned over time that I was getting huge benefits by working through the chain of command. That experience forced me to understand the needs and interests of each leader in the chain. If you feel like you’re hitting your head against the wall with your chain of command, here are three things to consider of how it benefits your career instead of feeling like its holding you back.

Chain of Command Benefit #1: Improve Your Critical Thinking

Bosses ask a lot of questions and it can be kind of annoying sometimes. They ask these questions because they have concerns you may not be aware of. Answering these questions helps us get to the best optimal solution for the organization. It may not be the best or most convenient solution for you, but listening carefully to their questions and answering them thoroughly will set you up for success. Keep track of the questions that certain decision makers in your chain, or even out of your chain, ask. Chances are they ask the same ones over and over again because the same concern comes up on every project. If you already have a good idea what questions they will ask when you bring your next project, you can address it thoroughly in your first presentation to them and solve their problem before they even know they have one.

Chain of Command Benefit #2: Build Strong Relationships

When anticipating the questions your chain of command may ask, you may wonder how to get those answers? Building relationships with other parts of your organization will help you gather the information you need. To successfully navigate your chain of command for approval you’ll want to get the perspective of the other departments on how your proposal will affect others. Addressing all of those issues is daunting, but you can get the answers from people who work with them daily. Get out there, make friends with people in other departments. As you’re working on your proposal, talk about it with them. See if it causes any problems in their department. Ask how they can be fixed and if they can support that solution. Now, when you approach your chain of command, you can show that you understand the perspective of others and you’re working with them on the solution.

Chain of Command Benefit #3: Prepare Yourself to be a Boss

Developing your critical thinking and building these relationships provides a third benefit. All this effort and experience is preparing you to be a boss someday. Learning about the problems that the leaders up your chain have gets you thinking about them today and how you might solve them if you were in their position. Having the relationships with other departments already in place will smooth your transition into a position of more responsibility.

So those are the 3 ways you can think about how working through your chain of command benefits you instead of thinking of it as a burden. This still applied even if you don’t plan to stay in your current company forever. If you change jobs you’ll still have the critical thinking and relationship building skills that will help you be one of the great leaders of tomorrow!

 

When I talk to managers and executives, time management is one of the skills they talk about their teams needing the most.

Time Management – 5 Tips to Get More Time Back

Time is our most valuable resource. Once it’s gone we can never get it back and we all want to make the most of our time. When I talk to managers and executives, time management is one of the skills they say their teams need most. If you feel like you need help in this area, you’re not alone. I think almost everyone wishes they had a little better handle on where their time goes.

When I was in the Air Force I had one assignment where I was traveling at least 3 days a week, 3 weeks a month. It was an amazing job but it took a lot of time management skill.  I’m usually been pretty good at keeping track of where I need to be and when I need to be there. I’m not always good at figuring out how long something will take. These five tips will help you with both of those areas.

Time Management Tip #1 – Get a Calendar

Before you read any further, get a calendar. It can be electronic or paper, it doesn’t matter. I suggest using the one on your phone because it’s easy to make changes and we all pretty much have our phones with us all of the time. Put everything that’s important to you on this calendar. Focus on appointments when you have to be in a certain place at a certain time. Enter all the info that’s important. Use the repeating and recurring features and color codes too. Don’t go crazy with this at first. Start out by putting in appointments for tomorrow or this week. Don’t start trying to put your whole year in right now.

Time Management Tip #2 – Track Appointments

Track how long your appointments actually take and adjust them as necessary. I almost always underestimate the time it takes to complete something. Recording the time an appointment actually takes compared to what I planned helps me estimate time better. You don’t need to do this forever because you’ll start to develop a database in your mind. When you’re setting appointments for the first time keep track of their duration.

Time Management Tip #3 – Don’t Delete Appointments

Don’t delete appointments, especially ones with yourself. One rule that I use is that I’m not allowed to delete anything off the calendar once I’ve put it on there. I’m absolutely allowed to move things around, but I’m not allowed to just remove it. This still lets you take advantage of opportunities that pop up or handle time critical situations when they arise. There will be emergencies or unusual situations where you have to delete something, but it’s pretty rare that you can’t find a new day or time for something, especially if it’s important to you.

Time Management Tip #4 – Make White Space

Remember how I said put everything that’s important to you on your calendar? The emphasis is on the word important. Meetings, phone calls, time critical tasks are all good for the calendar. I even include my workouts and when I schedule appointments to meet up with friends so I don’t accidentally schedule something at the same time. Putting in all of your regular activities like “work” at your workplace will fill up your calendar and it will be hard to differentiate the most important events. White space also provides places that you can move appointments to when you have to reschedule something.

Time Management Tip #5 – Set Priorities

This is really the most important of the 5 tips, but I think it’s important to have a handle on the first 4 before addressing this. Know what’s important to you and what needs to be on the calendar. Understand which things are more important to you than others so that once you start moving things around on the calendar you have an idea of when to move them to. Also, understand what the priorities of others are and factor that into your decision-making process. Your boss may not agree with you that your workout is more important than the big client presentation and he probably expects you to show up to that.

There are your five tips to help you get a handle on your time and use it effectively. You won’t actually be getting any more time, but you’ll feel like you are. Your calendar is really just a tool in all of this. To really manage your time well it’s important to make commitments to yourself and your priorities. If you live up to those commitments, it will be easy to find the time to get them all done!

If you feel something is holding you back, you could be doing it to yourself. Here are three ways to overcome what’s holding you back.

What’s Holding You Back – 3 Tips to Break Through

Often we feel like we could achieve more if we could just break through the barriers in front of us. A lot of times though we’re the ones placing those barriers. If you feel something is holding you back, you could be doing it to yourself. Here are three ways to overcome what’s holding you back.

What’s Holding You Back – Fear of Failure

One of the biggest things that holds us back is fear of failure or fear of rejection. What we often forget is that failure is often one of our best teachers. Fear of rejection and fear of failure has been a recurring theme in my life. It showed up in my business where I wouldn’t go out and actively ask people to be my clients. I was afraid they would say no and that kept me from asking. The first step was to stop worrying about it and make the ask. I don’t want to give the impression that this has completely gone away. These fears still stick with me sometimes and I must dig deep to find courage sometimes, but it does get easier.

If you’re holding yourself back because of fear of failure of rejection, it’s important to go make that ask, Be polite and professional to the person you are asking. If they say no, it’s not personal and has more to do with them than you. And if anyone takes real offense, they were probably not the right person for you to go forward with anyway.

What’s Holding You Back – Not Asking For Help

A lot of times we don’t ask for help because we’re afraid of being judged or of being vulnerable in front of someone we respect. When I started my company, I was afraid that people wouldn’t think I was good at running a business if I asked for help. But there were skills like marketing and sales that I needed some help with. Twenty years in the Air Force didn’t prepare me for those aspects of business. And the only way I was going to learn was to ask for help. I asked for help and improved my business.

If you feel like you need help in a certain area, the best thing you can do is ask someone. Most people want to help others when they can. Just about everyone loves sharing their expertise if we have reasonable expectations for them. If you need help, find someone knowledgeable and ask specific questions about your problem. Apply their advice and see what results come about for you.

What’s Holding You Back – Negative Self-Talk

The stories that we tell ourselves about who we are and the world around us have a great deal of influence over our attitudes and behavior. Our imaginations are very powerful and can serve us well, but they can also run away from us. Many people tell themselves, “I’m not good enough”, “I’ll never be able to do that” or “I don’t belong here”. I engaged in this kind of negative self-talk for many years. This created beliefs that strained the relationships in both my personal and professional life.

If you tell yourself these kinds of negative stories, you can remedy the situation by separating facts from beliefs. What worked for me was taking a piece of paper and making 2 columns, one for beliefs and one for facts. I wrote down the beliefs I had held on to for so many years and then the facts that went along with that situation. What I found out was that when I looked at the cold hard facts on paper in front of me, the beliefs and feelings I had for so long just could not be supported by the facts.

I will be honest with you, getting past these barriers is not easy. It doesn’t change overnight and still takes a conscious effort. If you feel like you’re being held back look at these three areas and see if you’re the one holding yourself back instead of some outside force. Give these tips a try. Even if they don’t unlock whatever problem you’re facing right away, I promise that you’ll feel better about yourself.

It is a common misconception that you have to be born with self-confidence. Confidence i can be developed just like any other leadership trait or skill.

Self-Confidence – 4 Tips for Building Self Confidence

A lot of people talk about wishing they were more confident. Self-confidence is one of the most important leadership skills that we can develop. It is a common misconception that you have to be born with self-confidence. Confidence can be developed just like any other leadership trait or skill.

While many people consider me to be a pretty confident guy, there was a time when I wasn’t. I was very nervous going into Air Force ROTC Field Training when I was 19. I wasn’t the best runner, wasn’t the best leader and wasn’t really the best at anything we were going to be facing at training.  Organizing and planning things were skills that I had, but that was going to be a very small part of our experience. To be honest, I wasn’t sure I was going to make it through the 4 weeks of training.

All I could do was show up at training and I try. It was hard and there were days I had doubts, but I just kept getting up every morning and trying. I got through the first day and then the second day. Pretty soon a week was done. Then we finished 2 weeks and then it seemed like it was over really quickly. I knew when I came out of that training that I could do anything. I was more confident in my abilities, my leadership skills and myself as a person.

Self-confidence is about trusting yourself to be able to accomplish something you want to do. If you have doubts about whether you can accomplish something, ask yourself, “what would I need to know to eliminate those doubts?”. I know that’s a hard question to ask and sometimes even harder to answer. So here are four tips for gaining more confidence whether you feel like you want a lot more self-confidence in general or just need a little boost now and then.

Self-Confidence Tip #1 – Start Something New

The best thing we can do to boost our self-confidence is to start something new, make a commitment to ourselves and see it through until the end. We may not get the outcome we are looking for, but taking it all the way to the end will grow our confidence. Try a mix of challenges that are easy and hard. Easy ones give us a quick victory and small confidence boost. Harder challenges will have a longer lasting an impact on our self-confidence.

Self-Confidence Tip #2 – Know What You’re Good At

Recognizing what we’re good at helps our confidence. It enables us to play to our strengths when tackling these challenges. We can draw analogies from what we are struggling with and use parallels to apply our talents in new ways. It helps to bring that challenge closer to what we know and understand. It may not work out perfectly and we need to adapt, but knowing our strengths helps us with every problem.

Self-Confidence Tip #3 – Know What You’re NOT Good At

Recognizing what we’re not good at is just as important. When we aren’t good at something we need to get better at it or find ways to overcome it. If we’re really struggling we can find a mentor or guide. We don’t want someone to do it for us, but some support and guidance can push us a little further than we might have gotten on our own.

Self-Confidence Tip #4 – Learn From Failure

Failure is the best teacher and can do wonders for self-confidence if we have the right attitude about it. Don’t be afraid to try, even if you have doubts, especially if you have doubts. We learn the most from making mistakes, seeing it’s not the end of the world, adapting and doing better next time.

On the days when the challenges seem insurmountable, sometimes showing up is all we can do. We might show up and get a terrible outcome. but we can recognize ourselves for showing up and commit to showing up tomorrow and the next day. Even just following through on just showing up will build our self-confidence.

So this is just my best advice for you if you’re looking to build more self-confidence. Looking back on my career and my life, these were the tips that worked best for me. I think they can help you too. Confidence isn’t something that changes overnight, but if you commit to trying to at least one of these tips over a few weeks, I’m confident that you’ll see a noticeable change.

introspection is the ability that we as humans have that allows us to think about ourselves as beings. It is how we question and learn more about our nature, our purpose and our place in the universe. This ability is one of the things that sets us apart from animals. It also allows us to question ourselves, desire something greater, set goals and take action to achieve them. Self-reflection allows us to look back at an experience and learn from it instead of repeating it.

Introspection

Over the last year or so we’ve asked you to do some introspection or we recommend it as a tool to help with another problem or challenge. Looking back on it, I don’t think we’ve ever really talked about what introspection is and what it is not.

To put it simply, introspection, or self-reflection is the ability that we as humans have that allows us to think about ourselves as beings. It is how we question and learn more about our nature, our purpose and our place in the universe. This ability is one of the things that sets us apart from animals. It also allows us to question ourselves, desire something greater, set goals and take action to achieve them. Self-reflection allows us to look back at an experience and learn from it instead of repeating it.

Introspection Tips

We all engage in self-reflection all of the time, but sometimes it’s hard to know if we should trust ourselves. Here are some tips to give you confidence in your own ability to reflect and learn.

The environment we place ourselves in is really critical to self-reflection. Everyone is different, but most of us are served pretty well by finding somewhere quiet away from the noise of life. A place where we can be alone with our thoughts. I find it very hard to be reflective if I’m surrounded by other people, although that isn’t true for everyone.

Another key to effective self-reflection is carving out time in our schedules to do it. As much as we all try to multi-task, most human beings really aren’t all that good at it. Focusing on our thoughts and insights serves us better than trying to capture them while we are also doing a bunch of other tasks. Taking even five minutes to disconnect from everything else can pay big dividends in learning about ourselves.

Let’s recognize that we’re talking about self-reflection. Our process needs to be our own and not what someone else expects from us. While we may face similar challenges to others, what works for them may not work for us. It’s great to take advice from others how we should go about doing it. To be successful though, we have to develop our own practice that uses elements that work for us.

Introspection – Going Forward

Finally, let’s all keep in mind that self-reflection isn’t all about getting to the answers. Sometimes it’s more important to just ask the questions and not try to answer them ourselves. It can be as simple as setting aside our time and place and asking what is on our mind. Instead of trying to answer the question right away, just let ourselves see what answers come to us. The ideas and insights that don’t come from trying to find the answers quickly are often the most valuable!

We all made it through another year! The upcoming holidays are a great time for looking back at our successes and the lessons we learned in 2016. It’s also a great time to think about the new adventures we want to embark on in 2017. In this month’s challenge we’ll get you looking back at the past in a positive way. We'll also get you looking to the future in a way that will help you take action.

Looking Back & Looking Forward

We all made it through another year! The upcoming holidays are a great time for looking back at our successes and the lessons we learned in 2016. It’s also a great time to think about the new adventures we want to embark on in 2017. In this month’s challenge we’ll get you looking back at the past in a positive way. We’ll also get you looking to the future in a way that will help you take action.

Looking Back – December Challenge Part 1

Are you ready for this month’s challenge? Of course you are! Part 1 is about looking back over the course of the past year. Our goal with this part is to look back in a reflective way, but not get trapped in the past. We don’t want to dwell on the negative things that happened. Rather we want to focus on what we achieved and what we learned in 2016.

First, we’re going to make a list of the things we achieved this year. They don’t have to be big things, just things that you’re proud of yourself for accomplishing. I’m proud of finishing a good part of my MBA program and of strategic partnerships that I’ve made. I’m also really proud of the workshops I’ve done and the people we’ve helped all year-long. Big or small, it’s important to acknowledge ourselves for the progress we’ve made over the course of the year.

Next, let’s make a list of the things we’ve learned this year. These can be lessons about business, other people in our lives or even about ourselves. I learned how some of the things I do affect my relationships. I also learned that I can’t be afraid to ask for things, whether that is help for a project or bringing in a new client. Again, these don’t need to be life-altering revelations. We just want a list of what we’ve learned and how those lessons can serve us in the future.

Looking Forward – December Challenge Part 2

Now, let’s look at what you’d like to take a shot at in 2017! Part 2 of our challenge is to make a list of the things we’d like to achieve in 2017. They don’t need to be grand ideas or anything that’s going to change the world in a major way. We’re want to get excited about what we’d like to achieve next year. One of my goals is to get more involved in the community here in Las Vegas and meet more entrepreneurs.

Now that you’ve got your list of things to do in 2017, there is one more extra credit challenge for you. A lot of people make New Year’s Resolutions this time of year, but they can be hard to stick to. Challenge yourself to start on one item your list. Come up with at least three action steps you can take starting today to get you closer to that goal. If you start right away, you’ll be that much closer to achieving it when 2017 gets here.

It’s been a great year so far! We should all look forward to spending some downtime with friends and family for the upcoming holidays. This is a great time for looking back at the positive things that happened in 2016 and looking forward to the ways we want to challenge ourselves in 2017. Starting on those challenges today will bring the benefits to us even sooner!

We all face resistance from our ego to some degree. We know we should take actions in our best interest, but we find ways to put them off or avoid them.

Resistance: 3 Ways to Move Through It

We’ve been spending November talking about how we can get to know ourselves better. One of the more difficult aspects of knowing ourselves is understanding why we don’t do the things we should do in order to achieve our goals. We all face resistance like this to some degree. We know we should take actions in our best interest, but we find ways to put them off or avoid them.

The main reason we resist doing the things that we know will improve our lives is that our ego gets in the way. Our ego likes when we do things that are safe and when we stay in our comfort zone. When we experience resistance, that’s our ego trying to protect us from the scary things that are out there in the unknown. There are times when that serves us well, but there are also times when it holds us back.

Recognizing Resistance

Last month we talked about our fears and how we can understand and embrace that fear to take action. Recognizing resistance works much the same way, except that many times we don’t even know that we are resisting. We may make excuses that we don’t have time to do the things that we know will benefit us. Or we may convince ourselves that it’s not that important. Sometimes we tell ourselves that we’re thinking it through so that we can do it the best way possible.  When we find ourselves making excuses and avoiding action, it’s a sign that we might be resisting.

Resistance: Action Steps

Once we realize we are resisting taking an important step, we can take action to move through it. First, some self-reflection can help us find the source of our resistance. Find a quiet place to sit, close your eyes and ask yourself “what is it that I’m resisting?” It’s important not to try to answer that question with our minds. Our minds and our egos are the parts of us that have been preventing us from taking action. We need to listen to what our bodies, our hearts and the universe are trying to tell us. And it’s okay if an answer doesn’t come to us immediately. Doing this exercise regularly can help those answers come to us later on.

Recognizing what we’re resisting is an important first step, but that alone won’t motivate us to take decisive action. Our ego will take steps to keep us from stepping out of our comfort zone. To make our ego feel more at ease with taking action, we can start by taking very small steps. This will help build a sense of familiarity. Our ego will gradually get used to these new steps and will become more comfortable with each one. If you find yourself ready to take a big step and are excited to take action, it sounds like you’re moving in the right direction through resistance. If the feeling of resistance ever comes back, try taking smaller steps again to keep moving forward.

One thing we can be sure of is that as we move through resistance we will make some mistakes.   Our egos will use this to push back and tell us “I told you we shouldn’t try this.” Whenever we try something new, we need to approach it with the concept of “Beginner’s Mind”. Everyone who is truly great at something had to start at the beginning and had failures along the way. We shouldn’t think of ourselves any differently. When we have a setback, we can remind ourselves that we are still learning.

Resistance: Next Steps

Resistance is a natural part of our lives as human beings. Our egos are always trying to protect us from the unknown and keep us from taking risks. Ego isn’t great at telling the difference between unnecessary risks and calculated risks that can bring us great rewards. Deliberate self-reflection can help us cut through the excuses our ego makes and really understand what we are resisting. We can make our ego feel better by taking small steps and accepting that we’ll make mistakes. No matter what you may be resisting, remember you’re not alone and that we all feel resistance sometimes.

Pages:1234567»